THE BASIC PRINCIPLES OF BRANDING STRATEGY

The Basic Principles Of Branding strategy

In 2010, Gap, a preferred garments retailer, rebranded by altering its iconic brand. The original logo, that includes the brand’s identify in money letters as well as a square that has a blue history, was replaced with a new design: the identify “Hole” inside of a smaller font and a small blue square put previously mentioned the letter “p.�

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